Perfect Tips To Grow Your Online Audience With SEO Strategy In 2025
This is the beginning of the new year, and with it, think to make changes to your old strategies in 2025. You might still be scrambling…
Google Ads results for a mental health clinic, an orthopedic practice, a healthcare service provider and a medical billing company. Each case study explains the challenge, what we changed and what happened, with the dates and source of every figure.
Case studies
Filter by industry or by the result you care about. Every figure comes from the client's own Google Ads account and shows the period it covers.
Google AdsFeb 2023 – Jun 2025
13.7×return on ad spend
Ad spend vs conversion value
Google Ads[Date range]
$1.53cost per conversion in Q2 2025
Cost per conversion
Google AdsFeb 2020 – Jun 2025
9.42Kconversions
Results period: 65 months
Google Ads[Date range]
643leads
From search to lead
Not your industry?
Not every project becomes a public case study. Tell us what kind of business you run and we'll share the closest results we can on a call, with our clients' permission.
We may still have relevant results to share on a call.
Related services and industries:
At a glance
The four Google Ads accounts on the same measures. Use it to compare scale and cost, then read the case study closest to your business.
| Client | Period | Result | Cost per result | Ad spend |
|---|---|---|---|---|
| Mental health clinicUnited States | Feb 2023 – Jun 2025 | 5.28K conversions13.7× return on ad spend | $3.85per conversion | $20.3K |
| Healthcare service provider | [Date range] | 9.69K conversionsQ2 2025: 4,867 conversions | $9.07overall; $1.53 in Q2 2025 | [Ad spend] |
| Orthopedic practiceDenver, Colorado | Feb 2020 – Jun 2025 | 9.42K conversions24.8K clicks | about$3.90per conversion | $36.7K |
| Medical billing companyUnited States · B2B | [Date range] | 643 leads3.39K clicks | about$4.26per lead | $2.74K |
Inside each case study
A headline number on its own says little. Each case study follows the same six parts, so you can see who the client was, what we changed and how we measured it.
Type of business, specialty, location and size. Named only with written permission.
What was running before we began, what was tracked and what wasn't working.
What success meant for the client, such as more booked consultations or a lower cost per lead.
The specific work: campaign structure, keywords, bidding, locations, landing pages and tracking.
Each figure with the period it covers and where it came from. Calculated figures are labelled.
What worked, what didn't and what came next, so you can judge how it applies to you.
Our publishing rules
The same rules apply to every case study and portfolio entry, so you can trust what you're comparing.
Ad platform and analytics data, not estimates. Screenshots never show patient or personal data.
So you can see how recent the results are and how long they took.
Figures we work out, such as cost per lead, are marked “about” and show how.
Otherwise we describe the type of business, its specialty and its market.
Before you hire an agency
Polished results are easy to publish. These questions show whether results are relevant to your business and whether the agency's work caused them. Our answer is under each one.
A clinic in a busy city and a rural practice can see very different costs from the same kind of campaign.
Each case study names the client’s specialty and market. Use the filters above to find the closest match.
Ad costs and search behavior change. A short spike from years ago tells you little about today.
Every figure shows its dates. Our longest account on this page runs from February 2020 to June 2025.
A label like “verified” means little unless you know the source and the period it covers.
From the client’s own Google Ads account. Figures we calculate, such as cost per lead, are marked “about”.
Results can come from a new offer, a new location or a quiet market. You want to know what the agency did.
Each case study lists the changes we made, such as keyword targeting, bidding and location settings.
Cheap leads aren’t a success if they never book or sign.
We say what each conversion counts, such as a call or a form, and when a figure like return on ad spend relies on values the client recorded.
A short call with a past client tells you how the agency communicates and handles problems.
Ask on your first call. We’ll check which clients are happy to talk and arrange an introduction.
FAQ
Something else? Ask us directly and we'll answer it in our reply.
We write a case study only when a project has results we can trace to the client’s own account and the client agrees to it being shared. Many projects stay in our portfolio as shorter entries. Ask us for examples close to your business and we’ll share what we can on a call.
From each client’s Google Ads account, for the period shown. Figures we calculate from those totals, such as cost per lead, are marked “about”. We don’t mix industry averages into a client’s results; where we show one for context, it is labelled as such.
We name a client only with their written permission. Healthcare practices and billing companies often prefer privacy, so we describe the type of business, its specialty and its market instead. Screenshots never show patient or personal data.
A portfolio project shows what we built and a short result. A case study tells the full story of a selected project: the challenge, what we changed, how we measured it and what happened. Each case study links to its portfolio project.
Not necessarily, and no agency can honestly promise that. Results depend on your market, competition, budget, offer, website and how quickly your team follows up on leads. After reviewing your site and accounts, we’ll tell you what we think is realistic and how we’d measure it.
A conversion is an action tracked in the client’s Google Ads account, such as a call, a form submission or a booking request. Each case study says what was tracked. Return on ad spend uses the conversion values recorded in the account.
Our published case studies cover Google Ads so far. Website and SEO projects are in our portfolio, and we’ll add case studies as those projects build measurable results.
Ask during your first call. We’ll check which clients in a similar situation are happy to talk and arrange an introduction.
Contact us
Send a few details about your business and what you need. We reply with a clear next step: a consultation, a written proposal or a free marketing audit.
We review your website first, then reply with the services and scope that fit.
Insights
Guides on reading agency results, tracking conversions and setting a cost per lead you can afford.
This is the beginning of the new year, and with it, think to make changes to your old strategies in 2025. You might still be scrambling…
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