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A healthcare service provider wanted to grow patient acquisition and bring its cost per conversion down. We ran data-driven Google Ads campaigns built on keyword targeting, smart bidding and location-focused ad sets. In Q2 2025 alone, the account delivered 4,867 conversions at $1.53 each.
The project
A healthcare service provider wanted more patients from Google Ads without paying more for each one. The goal was to scale patient acquisition while lowering the cost of every conversion.
We ran data-driven Google Ads campaigns that combined three things: keyword targeting around the searches patients make, smart bidding toward the conversions the account tracks, and ad sets focused on the locations the provider serves.
Across the period shown, the account recorded 9.69K conversions from 1.68M impressions, at an average of $9.07 per conversion. In Q2 2025 alone it delivered 4,867 conversions at $1.53 each, scaling patient acquisition while reducing costs.
Kept private: the client's name, location and ad copy, to protect their business and their patients. Ask us on a call about the setup in more detail.
Results
Figures as reported from the client's Google Ads account. Conversions are the actions the account was set up to count.
Conversions
Total recorded in the account overview.
Impressions
Times the provider's ads were shown on Google.
Cost per conversion
Average across the full period shown.
Conversions at $1.53 each
April to June 2025, the same account.
In Q2 2025 each conversion cost $1.53, against an average of $9.07 across the full period shown.
For context: LocaliQ's healthcare search benchmarks put the median cost per lead at $66.02 (3,542 US campaigns, Oct 2024 to Sep 2025). Benchmarks count leads only, while this account counts the conversions it was set up to track, so read this as context, not a like-for-like comparison. Source: LocaliQ
How we ran it
Here is what each part of this account's strategy does, and how healthcare changes the way it works.
Source: Google Ads Help, Smart Bidding
Source: Google Ads policy, health in personalized advertising
Want this for your practice?
Your account
Tick anything that's true of your account today, or that you're not sure about. Your answers can go straight into your proposal request.
A healthcare service provider. We don't name healthcare clients without their written permission, so this page describes the type of business, the goal and the results instead.
Conversions are the actions the client's Google Ads account was set up to count. When we plan your account, we agree which actions count before launch, such as calls, booking requests and enquiry forms, so your reports reflect real patient demand.
The $9.07 is the average across the whole period in the account overview, while $1.53 covers Q2 2025 alone. A long-period average includes every stage of an account's life; a single quarter shows how it was performing at that point.
We can't promise the same numbers. Cost per conversion depends on your specialty, location, competition, budget and how quickly your team follows up with enquiries. After reviewing your account and website, we'll tell you what's realistic and how we'll measure it.
Our Google Ads portfolio includes a mental health clinic, an orthopedic practice, this healthcare service provider and a medical billing company. Tell us your specialty and services and we'll share the most relevant examples.
We build campaigns around Google's healthcare policies. Health ads can't use remarketing lists, Customer Match or lookalike segments, so we rely on search intent and location targeting instead. Some services, such as addiction treatment, also need certification before ads can run.
Yes. We work in your own Google Ads account or create one in your business's name, so the campaigns and their history stay with you.
It depends on your market and goals. Your proposal recommends a starting budget based on search demand in your area and what a new patient is worth to you, and we only suggest increases once tracking shows the leads are good quality.
Contact us
Send a few details about your business and what you need. We reply with a clear next step: a consultation, a written proposal or a free marketing audit.
We review your website first, then reply with the services and scope that fit.
Insights
Practical advice on tracking, targeting and measuring healthcare ads, written from the accounts we manage.
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