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We plan, build and run Google Ads, Microsoft Advertising and paid social campaigns for healthcare practices, dental clinics, medical billing companies and other service businesses. Tracking goes in first, so every report shows what each lead and each new client cost you.
Paid advertising services
Each service has its own page with scope, process and FAQs. Most clients start with Google Ads, then add paid social or remarketing once tracking shows what works.
By platform
Search, Performance Max and local campaigns that reach people at the moment they look for what you sell.
Best forBusinesses whose buyers search before they call or book
Facebook, Instagram and LinkedIn campaigns that build local demand and reach B2B decision-makers before they search.
Best forBrands that need demand beyond search, and B2B companies
By industry
Patient acquisition campaigns planned around Google's healthcare policies.
Google Ads and Local Services Ads for new patients and high-value treatments.
Google Ads and LinkedIn campaigns that reach practices ready to outsource billing.
Policy-compliant search and social campaigns for telehealth brands.
Also part of our paid advertising plans
Results
Figures from Google Ads campaigns we run, with the client type and period. Each one links to the project in our portfolio.
Return on ad spend
Mental health clinic · Feb 2023 to Jun 2025
View projectCost per conversion, Q2 2025
Healthcare service provider · 4,867 conversions
View projectLeads on $2.74K ad spend
US medical billing company · B2B lead generation
View projectConversions from 24.8K clicks
Orthopedic clinic, Denver · Feb 2020 to Jun 2025
View projectFigures as reported in each client's Google Ads account. Results depend on market, budget and offer, so they are examples, not promises.
Find the leak
Pick the problem that sounds most like your account. You'll see what usually causes it, what we change, and where to start.
What's usually behind it
What we change
What's usually behind it
What we change
What's usually behind it
What we change
What's usually behind it
What we change
What's usually behind it
What we change
Common first-time mistakes
What we set up first
Lead quality
A cheap lead that never becomes a client is wasted spend. We track every stage, agree with you what a qualified lead is, and send that signal back to the ad platforms so bidding learns from it.
Someone searches or scrolls, then clicks your ad.
We trackSearch terms, cost per click, click-through rate
They call, fill in a form or book online.
We trackCost per lead by campaign and keyword
Your team confirms they're a good fit.
We trackQualified-lead rate, cost per qualified lead
An appointment or sales call goes in the diary.
We trackBooking rate and time to first reply
They start treatment or sign a contract.
We trackCost per client, and revenue or ROAS where measurable
Qualified leads and new clients from your CRM go back to the ad platforms, so automated bidding favors the searches and audiences that bring clients. For healthcare clients we send a lead status only, never clinical details.
What's included
Plans are scoped to your accounts and goals. This is the work we do each week and each month.
Get a free Google Ads auditWhat's working, what's wasting money, and what competitors bid on and say.
Calls, forms and bookings tracked in GA4 and Google Tag Manager, and tested before launch.
Campaigns split by service, location and intent, so budgets and reports stay clear.
Search ads, assets, and image or video ads for social, written for each audience and policy.
Fixes that lift your conversion rate, or a new page built by our web team.
New negative keywords every week, so budget stops going to searches that won't convert.
Smart bidding aimed at qualified leads, with budget moved to what performs.
Cost per lead and per qualified lead by campaign, what we changed and what comes next.
Automation, with guardrails
Since 1 September 2026, Google has been converting Search campaigns that use automatically created assets or campaign-level broad match into AI Max for Search. Left on defaults, that can match ads to loosely related searches and send people to pages you didn't choose. We set the limits first.
Source: PPC Land, August 2026
Healthcare advertising
Healthcare, dental, medical billing and telehealth are our focus markets. These four rules shape most of their campaigns, and this is how we handle each one.
Medical billing and other B2B healthcare companies market to practice owners and managers. Those campaigns run on Google Search and LinkedIn, with lead qualification built for a longer sales cycle.
Sources: Google Ads policy, Health in personalized advertising · Google Ads policy, Healthcare and medicines. This is general information, not legal advice.
What happens first
A typical plan for a new or inherited account. Timing depends on how many services and locations you advertise.
Free Google Ads audit
Give us view-only access to your Google Ads account and we'll review it against your goals and competitors. You get a prioritized list of fixes, whether or not you work with us.
What the audit covers
8 areasDelivered as a prioritized action plan, with the biggest savings at the top.
Pricing and transparency
PPC has two costs that some agencies blur together. We keep them separate, so you always know where your money goes.
Paid by you directly to Google, Microsoft, Meta or LinkedIn. You set the budget and see every charge.
Paid to us for strategy, builds, optimization and reporting. Quoted after we review your account.
A one-time fee for tracking, a new account build or landing pages, agreed before work starts.
We quote after reviewing your account, market and goals. Pick a budget range in the form and we'll recommend options that fit.
FAQ
Something else? Ask us directly and we'll answer it in our reply.
There are two parts. Your ad spend is paid directly to Google, Microsoft, Meta or LinkedIn, and our management fee covers strategy, builds, optimization and reporting. Some accounts also need a one-time setup for tracking or landing pages. We quote after reviewing your account and goals. Choose a budget range in the form so we can recommend options that fit.
It depends on what clicks cost in your market, how many services and locations you advertise, and what a new client is worth to you. We work back from the cost per client you can afford, then recommend a starting budget large enough to show which searches convert within the first few weeks.
Search ads can bring clicks and enquiries within days of approval. The first weeks are for learning which searches and ads convert, and most accounts need a couple of months of tracked data before costs settle. Every report shows what changed and what it cost per lead.
You do. Campaigns run in accounts registered to your business, and we work as users you can remove at any time. If we build a new account, it is set up in your name. If you leave, your campaigns, history and tracking stay with you.
Yes, within each platform's rules. Google doesn't allow remarketing or customer-list audiences for health services, Meta limits health-related data, and telehealth providers that advertise prescription services need certification, usually through LegitScript. We plan campaigns around these rules and never suggest workarounds.
For most service businesses, Google Search comes first because people are already looking for what you offer. Meta helps with local reach and with people who haven't started searching yet. LinkedIn suits B2B companies, such as medical billing firms that sell to practice owners and managers.
Yes. We track calls, forms and online bookings, and connect your CRM so qualified leads and new clients are reported by campaign. Google Ads can learn from those outcomes through enhanced conversions for leads. For healthcare clients we send lead status only, never clinical details.
Yes. We start with an audit and keep your account history, so automated bidding keeps what it has learned. We fix tracking first, then restructure only where it helps.
Contact us
Send a few details about your business and what you need. We reply with a clear next step: a consultation, a written proposal or a free marketing audit.
We review your website first, then reply with the services and scope that fit.
Insights
Practical advice on Google Ads, lead quality and ad policies, written from the campaigns we run for clients.
This is the beginning of the new year, and with it, think to make changes to your old strategies in 2025. You might still be scrambling…
Plenty of Google Ads accounts can show how many clicks they bought but not how many of those clicks became a call, a booking or a…